Jones Road Beauty is a makeup brand founded by the legendary makeup artist Bobbi Brown. With over 30 years of experience in the beauty industry, Bobbi Brown has brought her expertise and passion to create a line of clean and sustainable makeup products that cater to all skin types and tones. Jones Road Beauty prides itself on being transparent about its ingredients and is committed to reducing its environmental impact. Read below for The Ultimate Review of Bobbi Brown’s Jone Road Beauty.
What Happened with Bobbi Brown and Jones Road?
Bobbi Brown is a well-known makeup artist, and entrepreneur, who initially founded Bobbi Brown Cosmetics in 1991. Bobbi sold Bobbi Brown to Estee Lauder in 1995. She stayed with her namesake brand until 2016 and had a non-compete with the line when she left. Once the non-compete expired, Brown decided she wanted to start another makeup brand. While her friend was driving down the street in the Hamptons, she saw a road called “Jones Road.” The friend told Bobbi the name and she liked it because it sounded British, and it was available to use. The Jones Road tagline is “Cool. Clean. Makeup.” Bobbi wanted to create a cosmetics company that reflected the needs of today’s consumers. She envisioned more shade inclusion and cleaner ingredients than her previous makeup line. Brown raised $150 million and launched Jones Road Beauty during the pandemic. Jones Road has no retail partners in The US, and only one brick-and-mortar store in Montclair, NJ, along with their E-commerce store. The line is focusing on India internationally and is partnered with several pharmacies and has brick-and-mortar stores there as well.
The Best: Jone Road The Face Pencil
I was surprised by how much I liked The Face Pencil (I use Shade 2) more than the ultra-viral What The Foundation. The formulation is creamy enough to blend out and look natural on the skin but has enough wax to stay put for an extended period. I prefer a less is more approach to makeup, so I prefer using The Face Pencil under my eyes, around my nose, and on blemishes. It blends out like a dream! I like blending with fingers or a brush, which leaves a medium coverage. I can build it up, but I want to look like I’m not wearing any base products on my face, so that’s not my typical style. Find The Face Pencil, HERE!
The Best: The Mascara
The Jones Road The Mascara is my all-time favorite volumizing mascara in the clean makeup space. I am on my third tube. This mascara leaves my lashes fluttery and voluptuous without the dry cheek fallout. The wand is similar to a thick pipe cleaner and slightly curved. My only complaint about this mascara is that I want them to make a brown version! I have started wearing brown mascara more regularly, as I have pretty full lashes but am very pale. I feel brown is a bit more understated and daytime-friendly for the office, too. Find The Mascara, HERE!
The Best: The Bronzer Bobbi Brown’s Jones Road Beauty
I have tried The Bronzer in Dusty Rose and The Gel Bronzer in Light and prefer The Bronzer in Dusty Rose. It’s much more foolproof, and mistakes can be easily forgiven. I also love the shade of it! It’s not too brown and not too red. It’s the perfect cool bronzing shade for us pale ladies! I highly recommend The Bronzer Brush to compliment The Bronzer. It’s not as dense as a foundation brush, but the bristles are more compact than a powder brush. It works wonderfully with this densely packed bronzer to transfer and diffuse the product onto the lower points of my face. Find The Bronzer, HERE!
Bobbi Brown’s Jones Road Beauty: Just A Sec or Sparkle Wash?
The Just a Sec (I have Golden Peach) and Sparkle Wash (I have shade Gilded) are one-and-done eyeshadow products from Jones Road. They have very different formulations, and their wear has slight nuances. The Just a Sec eyeshadow is a cream-to-powder that feels bouncy in its pot. The Sparkle Wash is a liquid eyeshadow with a doe foot applicator. Fingers work best with the Just a Sec, and I prefer to apply the Sparkle Wash with the doe foot and then blend it with my pinky finger. The Just a Sec has a shimmery finish, whereas the Sparkle Wash has a glittery finish, refined glitter, NOT chunky glitter. Both are very light, but Just a Sec has a more opaque base than The Sparkle Wash, which has a translucent base. I slightly prefer the Just a Sec shadow because of its unique formulation, but The Sparkle Wash is beautiful and holds a place in my shadow collection. Find Just a Sec and The Sparkle Wash, HERE!
Jones Road Beauty: The Best Pencil
I have never given differential treatment to eyeliner, but Bobbi Brown’s Jones Road Beauty The Best Pencil is THE BEST eyeliner pencil. I have this in black, and it is so good because it is so versatile. It’s creamy enough to smudge it out on my lash line, but it has enough wax if I want a super precise line. It’s long-wearing, and I have raved about it on my YouTube Channel for the longest time. I have the Brown and Violet shades in my shopping bag for fall! Find The Best Pencil, HERE!
The Best: Jones Road Beauty The Lip Tint
I was surprised by how much I like The Lip Tint by Bobbi Brown’s Jones Road Beauty. I’ve tried many lip products, so I thought I would not be impressed with The Lip Tint’s formulation. They leave my lips pigmented, moisturized, and tinted. I like these because the finish is shiny and not opaque. They have a nice pigment payoff, but I see my natural color peeping through. I prefer this to an opaque formulation because it looks more flattering as it wears down. Find The Lip Tint, HERE! *I have shades: Cocoa Rose, Just Pinky, Mocha Rose Shimmer, Nude Mauve, and Valencia Orange.
The Best: The Cool Gloss
I feel similarly about The Cool Gloss as I do about The Lip Tint. I thought it would be too basic and sticky. But The Cool Gloss has a great formulation! It has a nice cooling peppermint flavor, leaving my lips glossy and moisturized. It is not overly thick, not too runny, and not too sticky. I also like that The Cool Gloss comes in a squeezy tube; it makes my ’90s’s kid heart happy. The packaging makes it more versatile because I can wear The Cool Gloss by itself or on top of an opaque lipstick to make it more sleek and shiny. When I wear the gloss (I have the clear shade, High Shine), on top of a tinted lip product, I don’t compromise the clear Cool Gloss because I can wipe the applicator clean! Find The Cool Gloss, HERE!
Is The Best Blush, Really The Best?
I recently got The Best Blush in shades P.O.P. and Peachy, and I’m pretty impressed with their formulation. Both blushes are buttery and have a nice pigment payoff. I always worry that blush will be too pigmented, but these add the perfect amount of rosiness to the cheeks without looking like Mimi from The Drew Carry Show. I prefer the pink shade in P.O.P. because it goes best with my pale skin. Peachy tones have never been the best for me because I am so pale that the orange tones can work as a contour shade. P.O.P. does have some glitter in it, but it is very understated. The finish of Peachy is more shimmery. I also like The Best Blush’s small, compact size because it only takes up as much room in my makeup bag when I take it to the gym. Find The Best Blush, HERE!
Jones Road Lip & Cheek Stick Review
After trying multiple “multi-use” products over the years, I believe they are NEVER multi-use. This kind of product works best on the lips or cheeks, not the lips and cheeks. The Jones Road Lip & Cheek Stick is no exception. This formulation is a bit too oily to stick to the cheeks, and as I blend it out, it blends away. It’s pretty moisturizing, so it works well on the lips. I have shades Chocolate Mocha and Mauve Rose. I like Chocolate Mocha. It’s a reddish brown and the perfect lip shade for fall. I thought I would like Mauve Rose because it is a bit more of a pink shade, but I found that it almost disappears on my skin tone when I blend it out. My overall consensus is that Chocolate Mocha is the best shade from the Lip & Cheek Sticks I tried, but it only wears well on the lips. Check out The Best Blush for the cheeks. Find The Lip & Cheek Sticks, HERE!
Jones Road Gel Bronzer Review
The Jones Road Gel Bronzer (I have Shade Light) is one of the latest additions to Bobbi Brown’s Jones Road Beauty. I much prefer the powder The Bronzer. My issue with The Gel Bronzer is that it dries too quickly, so it can dry and be super patchy if you work slowly. This is NOT a foolproof product. Once it is on, it’s on. It is too messy for me, and I never reach for it. Find The Gel Bronzer, HERE!
Does Jones Road What The Foundation Have SPF?
No, the Jones Road Foundation does NOT have SPF, so a light sunscreen like the one here should be worn underneath it. The Jones Road What The Foundation went viral on TikTok recently, and I don’t understand why… It has too much wax in its base, so it feels stiff on my skin. It doesn’t have the whipped creamy finish like my most beloved foundation. I was shocked this was the product from the line that went viral as it wears heavy and feels stiff on the skin. Mine was also chunky. I don’t know if it was just my foundation, but because this is the one that I got, I had to share my experience with you all. Find the What The Foundation, HERE!
Jones Road Miracle Balm In Happy Hour
Happy Hour is the newest shade of Bobbi Brown’s Jones Road Beauty Miracle Balm. The first time I tried the Miracle Balm, I made a mistake and purchased the shade Tawny. The brand was new then and had yet to release much product information. I thought Miracle Balm was supposed to be a tinted product, like a blush; it is not. The Miracle Balm is a beauty industry disrupter. It was meant to be a moisturizer, and it came out as this emollient, creamy balm that has a very minimal amount of pigment and a bit of illumination. Tawny was meant to be a skin perfecter for medium to dark skin tones, and I have very light, pale skin. I recently got the Miracle Balm in Happy Hour, and it is a much better choice for my skin tone. I’m still getting used to this product because it’s a different category than tinted moisturizer and illuminator; it’s more of a two-in-one for all over the face. So far, I like Happy Hour but only occasionally reach for it. Find The Miracle Balm, HERE!
Conclusion
After years of trying various beauty products, specifically in the clean and green space, Jones Road Beauty fills some much-needed gaps in this niche part of the beauty industry. Very few brands come into clean beauty and release a whole line of products from the go. Their Miracle Balm is an industry disruptor, even if I’m still getting the hang of it.
References Bobbi Brown’s Jones Road Beauty
Bobbi Brown Keeps It All In The Family With Jones Road Beauty. https://bit.ly/3F9umtP
Is Jones Road a Clean Beauty Brand? We Put Its Products to the Test. https://bit.ly/3rHpUPV
FTC: I do have affiliate links in this, Bobbi Brown’s Jones Road Beauty, blog post. If you purchase something from my link, I will receive a small commission from the sale. This comes at no cost to you, but is paid by the company. I do not take becoming an affiliate with any company lightly. If I am, it’s because I believe in the company and their product.
